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Part of the Sounds Profitable monthly series of detailed looks into podcast ad-tech, it’s free to watch. Triton Digital will hold a “deep dive” of their Podcast Metrics product next week. Last year the figure was 37% - equivalent to 104m people. This research of the US media market typically includes the most-quoted figure of the year for podcasting: the number of Americans aged 12 and over who consume podcasts per month.
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NPR, which owns 34.6% of the company, has reported that their share of the company’s loss was $812,000 in their recent accounts. Podcast app Pocket Casts is loss-making, and is to be sold by its current shareholders.
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